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Privacy Policy

1. Introduction

MeasurementOf and its affiliates (hereinafter referred to as “MeasurementOf” or “we”, “us” or “our”) made this Privacy Policy to delineate how we govern your visit to our site: www.measurementof.com, together with any other websites and related mobile applications owned, operated or controlled by us (referred to herein individually and collectively as the “website”). This Privacy Policy also explains how we collect, use, and manage your Personal Information that we collect or you submit on our website and related to your use of our web services and mobile applications (hereinafter referred to collectively, “Services”).

For the purposes of this Privacy Policy, MeasurementOf is a controller (i.e., responsible party) for the practices described in this Privacy Policy.

We use your data to provide and improve our Services. By visiting our website or using our Services, you agree to this Privacy Policy and agree to our collection, use, and other use of your information in accordance with this policy.

Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions. Our Terms and Conditions (hereinafter referred to “Terms”) govern all use of our Services and together with the Privacy Policy constitutes your agreement with us (hereinafter referred to “agreement” ).

We are not responsible for the privacy or data security practices of our business customers, which may differ from those set forth in this Privacy Policy.

Definitions

Services means your visit to our website, use of our web services, and mobile applications owned, operated, or controlled by us.

Personal Information or Personal Data means information that may be used to identify an individual directly or indirectly by combining with other information that we already have or will likely have in the future.

Data Controller means a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and the ways of using personal data. In case of this Privacy Policy MeasurementOf is the Data Controller.

2. California Consumer Notice of Collection

This Policy is provided to all California residents and any other applicable individuals subject to this Privacy Policy.

3. Information Collection

We collect different types of non-public information for different purposes of providing and improving our services and your browsing experience.

Personal Data

While using our website or Services, we may collect personally identifiable information from you that can be used to identify or contact you. These are information we receive directly from you on applications, forms and in other communications to us which may include but are not limited to your name, email address(es) and activity on our website.

Usage Data

These are information we collect automatically from your browser, mobile or any other device you may use to access our website and Services. Usage data we gather, may include but is not limited to, your IP (Internet Protocol) address, type of device, OS (Operating System) type, browser type, unique device identifiers, geo locations, referring website, your connection speed, ISP (Internet Service Provider), your pages browsing history on our site, your requested information, time and date of accessing our website, duration of visit and other diagnostic data.

Cookies

We use essential and non-essential cookies, beacons, tags, scripts and other tracking technologies every time you visit our website to collect information about you and your activity on our website and Services and may hold them.

Cookies are small text files that a website stores on your computer or device when you visit them. They help websites remember information about your visit, which can make your next visit easier and the site more useful to you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site.

Some common cookies used by MeasurementOf are:

  1. Essential cookies: These cookies are required for our Website to function as intended. Without these cookies, the Website may not be as smooth functioning as it would be with them.
  2. Session cookies: We use session cookies to operate our Services
  3. Preference cookies: Preference cookies are used to remember your preferences to serve you with better content next time you visit.
  4. Analytics cookies: These cookies enable us to understand how users interact with and navigate our website. Information such as how many visitors visit our website, which page they spend more time on, how many times they visit etc. help us improve our website and make it more user friendly. Among other Analytics cookies, we use Google Analytics to obtain these statistics. To know more about how Google Analytics uses information to help websites you can visit their policies.

4. Usage of Data

MeasurementOf collect different types of information (mentioned above) only as permitted by law to

  1. provide Services purchased by you
  2. complete transactions authorized by you
  3. achieve general business purposes which may include, but is not limited to, notify you about your account, to verify your identity, determine and confirm your transaction limits, perform collections, enforce our Terms and Conditions for our Services, protect our rights and property.
  4. achieve marketing purposes which may include, but is not limited to, provide you with news, promotional offers, general information about Services updates, events
  5. troubleshoot technical issues
  6. provide any other purpose for which you provided the information
  7. make our website and Services easy for use, provide personalized content
  8. ensure security
  9. analyze, measure, develop and improve our Services
  10. adhere to and enforce relevant legal obligations, agreements, and policies, as well as to prevent, detect, investigate, address, and protect against potential or actual claims, liabilities, prohibited conduct, and criminal activity.
  11. perform any other purpose with your consent.

5. Storing of Data

We have reasonable safety measures to provide protection against any loss, misuse, and alteration of your Personal Information collected by us. These measures are in place to provide security befitting to the risk of processing your Personal Information.

However, we cannot guarantee a perfect security system. We cannot assure you the security of our website or databases, or the fact that there will be no interception of your provided Personal Information while being transmitted to us. So, we ask you to be vigilant about your Personal Information that you provide us.

6. Information Sharing and Disclosure

We may disclose or share Personal Information that we collect or you provide with

  1. Partner Companies: These are companies that are associated with us- either in control, or controlled by or under common control with us.
  2. Service providers, contractors, and third-parties: We may disclose your Personal Information to companies that we use to support our business activities such as service providers, contractors and other third-parties.
    1. Analytics: We may use third party services to track, monitor and analyze our Services. One such third party operator is Google Analytics. It is a web analytics service that tracks traffic and provides reports. Google shares this data with its other services, and may use the information to contextualize and personalize ads within its advertising network.
    2. Behavioral Remarketing: We may use remarketing services after you visit our website. We and our service providers use cookies to inform, optimize and serve ads based on your past visits to our Service.
  3. Potential buyers: In case of MeasurementOf going through an acquisition, merger or asset sale, we may share your Personal Information with them.
  4. Law Enforcement requirements: We may disclose your Personal Information to other parties to comply with legal obligations or as allowed by applicable law .
  5. Other cases: We may also disclose your Personal Information
    1. by including your company logo or case study on our website
    2. to provide the Service you shared it for
    3. with your consent in other cases

We reserve the right to disclose and share any Personal Information about you or your use of this website without any prior permission from you if we have a good faith belief that such action is necessary.

7. Data Transfer

All information we collect including your Personal Information may be transferred to and maintained at a location outside your state, province, territory, country or government jurisdiction. The data protection laws there may be different from them in your jurisdiction. By consenting to this Privacy Policy and providing your Personal Information for us to use, you agree to this transfer of data.

However, we take all the safety precautions reasonably necessary to protect your data while such data transfers.

8. Data Retention

We retain your Personal Information depending on the context we collected it. We retain it for serving the purposes it was collected or unless a different retention period is required by applicable law.

When we have achieved the purpose of collecting and retaining your Personal Information, we will either delete or anonymize it. If that is not possible, we will securely store your Personal Information and withhold it from any more processing until we can delete it.

9. Your Data Protection Rights

Under CalOPPA

The California Online Privacy Protection Act, CalOPPA in short, went into effect in 2004 and was amended in 2013. It is the first state law in the USA that requires commercial websites and online services to post a privacy policy. See more about CalOPPA.

In accordance with CalOPPA we agree to the following:

  1. Users can visit our website anonymously
  2. We have our Privacy Policy conspicuously on a hyperlink that contains the word “Privacy” and that takes visitors directly to that page.
  3. The privacy policy is shown on our website’s homepage
  4. Users can review and request to change their Personal Information by sending email at measurementofmail@gmail.com
  5. Users will be notified about any changes made to this Privacy Policy on our Privacy Policy page
  6. Do Not Track Signals:We respect visitors’ choice of “Do Not Track” signals and do not track, plant cookies or use advertising when suh mechanism is in place. Users can enable or disable Do Not Track in the Preferences or Settings page of your web browser.

Under CCPA

If you are a resident of California then you have the right to exercise the California Consumer Privacy Act or CCPA. By adhering to CCPA, we will provide you with the following.

  1. Right to access your personal information: You can request information about the categories of Personal Information we have collected about you and from which categories of sources we collect them, purpose for collecting your Personal Information, categories of third parties with whom we share these, and any specific pieces of Personal Information we have collected about you.
  2. Right to correct: You have the right to request correction of any inaccurate or incomplete information that we have about you.
  3. Right to delete: You have the right to request deletion or as applicable de-identification of your Personal Information that we have collected.
  4. Right to prohibit the sale or sharing (as the term is defined under applicable law): We do not sell or share your Personal Information at this time.
  5. Right to limit the processing of your sensitive Personal Information: We do not currently use or disclose sensitive Personal Information for purposes other than those which cannot be limited under applicable law.
  6. Right to file a complaint: If we decline your request for access rights, we will explain the reason for our decision. If you feel dissatisfied with the handling of your request, please feel free to reach out to us.

Please note that, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

If you choose to exercise any of these rights under applicable laws, we will respond within the time frame applicable by law. Please be aware that many of these rights are subject to certain exceptions and limitations. If we are unable to provide the requested information or implement the change you have requested, we will inform you of the reasons for our decision. In accordance with local law, you may have the right to file a complaint with your local data protection authority.

Your rights and our responses may differ depending on your state of residence. Please be aware that you may reside in a jurisdiction where we are not required or able to fulfill certain requests. In such cases, your request may not be accommodated.

Please be informed that we do not discriminate against individuals who exercise any of their rights described in this Privacy Policy.

However, we require use of your Personal Information to provide our Services. Therefore, when you exercise your deletion right, in particular, you may lose access to certain aspects of the Services that require your Personal Information.

How to request?

You can email us at measurementofmail@gmail.com with your request and adequate verification to take action in that regard. Only you, or a person or an agent that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information and you must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

The verifiable consumer request must include satisfactory information to reasonably verify you (or an authorized representative) are the person about whom we collected Personal Information and adequate details for us to properly understand, process, and respond to your request.

We may ask for additional information to confirm your identity or your authorized agent’s identity as part of the verification process.

We cannot respond or complete your request if we cannot verify your identity or authority to make the request and confirm that the Personal Information relates to you. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. We will deliver our written response electronically, at your option.

For data portability requests, we will select a format to provide your Personal Information that is readily usable and should allow you to transmit the Personal Information from one entity to another without hindrance, specifically by electronic mail communication.

If you would like to appeal any decision we make about your request, you may contact us as stated in the “Contact Information” section below.

For detailed information about CCPA please visit: CCPA regulations

Under GDPR

If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain data protection rights, covered by GDPR.

MeasurementOf aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. You have certain data protection rights under GDPR in certain circumstances:

  1. You have the right to access, update or to delete your Personal Information we have collected from you. You can request to know what Personal Information we have about you and access that information.
  2. You have the right to have your information rectified if that information is inaccurate or incomplete.
  3. You have the right to object to our processing of your Personal Data,
  4. You can request that we restrict the processing of your personal information..
  5. You have the right to request us to provide the Personal Information which you provided to us in a structured, commonly used and machine-readable format.
  6. You also have the right to withdraw your consent at any time where we rely on your consent to process your Personal Information.

When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

If you choose to exercise any of these rights under applicable laws, we will respond within the time frame applicable by law. Also note that, we may not be able to provide our Services without some necessary data, particularly if you request to erase them.

To exercise these rights you can email us at: measurementofmail@gmail.com with your request and adequate verification to take action in that regard. Only you, or a person or an agent that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information.

The verifiable consumer request must include satisfactory information to reasonably verify you (or an authorized representative) are the person about whom we collected Personal Information and adequate details for us to properly understand, process, and respond to your request.

We may ask for additional information to confirm your identity or your authorized agent’s identity as part of the verification process.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Know more about GDPR.

10. Linked Third Party Websites

We may provide links to other websites that are not operated by us. If you click on such links, you will be directed to third party websites that we have no control over. MeasurementOf shall not be liable for any consequences arising from your use of any third party websites to which the Services link. We strongly advise you to review the Privacy Policy of every site you visit.

11. Children’s Privacy

Our services are not intended for Children under the age of 13 (thirteen), and we do not knowingly collect any Personal Information from children under the age of thirteen. If a child has provided their Personal Information to our website and you are aware of it, please contact us to take necessary steps. If we find out about any such occurrence that we have collected any personal data of a child without parental consent, we will remove their data from our records promptly.

12. Privacy Policy Changes

MeasurementOf may amend or update this privacy policy from time to time. We will post the revised Privacy Policy on this page and update the “Last Update Date” accordingly. The revised policy will be effective immediately when it is posted on this page, unless a later effective date is expressly stated therein.

If we make any significant changes to the way we use your personal information, we will provide notice online and/or send email to you, prior to the effective date of the change.

It will be your duty to periodically review this Privacy Policy to stay updated with any changes made. You agree to any changes made to this Privacy Policy by using our Services after any such modifications or updates have been first posted.

If you disagree with the revised Privacy Policy, you can mitigate the situation by refraining use of our Services and the website.

13. Contact Information

If you have any questions regarding this Privacy Policy, please reach us at: measurementofmail@gmail.com

Last Update Date: 1st October 2024

Effective Data: 1st October 2024